"To hit the market" means to introduce or release a product, service, or item for sale or purchase to the general public or target audience. Full definition
This is not quite as fancy as some of the new devices hitting the market in the next few weeks and seems to be using outdated technology from last year. (goodereader.com)
We are starting to see a number of new devices hit the market with a secondary screen built into the phone or a case that has an optional one. (goodereader.com)
While there's a recent push for original condition cars, those that were restored some years ago are often run through a restoration shop before hitting the market again. (automobilemag.com)