"To keep the asset" means to hold onto or retain something of value, such as money, property, or investments. It implies that the person or organization wants to possess and maintain ownership or control over the particular asset. Full definition
If you already have an emergency fund in place, simply keep those assets in a high - yield savings account to earn maximum interest on them. (ufbdirect.com)
The first is that it helps control risk by keeping your asset allocation more or less consistent. (moneysense.ca)
Click here to find out how our various product offerings can help keep your assets safe. (autogen.co.za)