So customized message is basically you explaining how your background and past experience can help the company reach their objectives in your resume. (prime-resume.com)
It is all about how skilled you are and how you can use inherent and acquired skills to help a company reach its objectives. (coverlettersandresume.com)
AND BY THE WAY, make sure the things you write down will reach your objectives for the plan. (thebookdesigner.com)