If the reviewer posts a negative or even a scathing review of your book, don't retaliate by giving it an unhelpful vote and getting all of your friends and relatives to do the same. (badredheadmedia.com)
The New Testament is ubiquitously clear: don't retaliate with evil for evil; do good to those who hate you; embrace your enemy with a cross-shaped, unyielding divine love. (rachelheldevans.com)