This allowed self - published authors more cost effective marketing strategies than before with traditional publishing companies because commercial publishing companies required large, costly first runs of books that didn't always sell. (americas-press.com)
Though these titles vary by topic, they've all garnered the attention of traditional publishing companies through strong marketing platforms and interesting subject matter. (authorsolutions.com)
A few years back, the publishing industry was dominated by traditional publishing companies that did not allow complete freedom and scope for creativity to all authors. (thebookmarketingnetwork.com)