This has been attributed to the increasing popularity of vegan and plant - based diets, which has seen consumer trends move away from dairy. (foodprocessing-technology.com)
But movie rights are bought, trends move on, and success doesn't appear to come just because of what is perceived as quality. (hunterswritings.com)
For example, an investor may have missed a large trending move and has subsequently only traded momentum stocks to try to catch the next significant move. (investopedia.com)