You'll also want to consider what types of functionality you want to include, and how those functions might signal different brand qualities to your users. (audiencebloom.com)
Think about the way your colors and logo can integrate into your design, and question what types of functionality you want to offer your users. (audiencebloom.com)
You can also choose from up to six differently designed straps, which offer different types of functionality: A sportband is sweat - and chemical - resistant, while the leather loop is soft and quilted for fastening and adjustment. (businessinsider.com)