The phrase "ultimate goal" refers to the very important and final objective or accomplishment someone wants to achieve. It is the ultimate aspiration or target they strive for. Full definition
The company's ultimate goal of eliminating the world's oil addiction is a good one and some of its innovations toward that end are indeed clever. (canadianbusiness.com)
There have long been filmmakers whose ultimate goal is not entertainment; the idea being that art is meant to affect, not entertain. (maddwolf.com)
Working with a career coach genuinely sharing that same ultimate goal creates and adds excitement during the process! (thecareerexperts.com)