"Unconscious desire" refers to a feeling or longing that we have for something, but we are not aware of it or do not consciously realize it. It is a desire that operates on a deeper level of our mind without our conscious knowledge. Full definition
It meant the raw power of unconscious desire or the Other, the subject, who might just happen to be female. (haberarts.com)
A celebrated collage from 1956, an unsurpassed analysis of the ways in which advertising can prey on unconscious desires, even features a muscleman holding a red lollipop adorned with the word «Pop». (telegraph.co.uk)
The term elicits surrealist associations, suggesting a projection of unconscious desire into the realm of the real. (chertluedde.com)