This is the eighth trim or special package available for the F - 150 and the fourth that targets upscale buyers. (sema.org)
The market shift from SUVs to crossovers shows that Lexus did in fact have a dead aim on the likes and needs of upscale buyers who were allergic to station wagons but weren't really looking to drive a truck. (bestride.com)
I don't know much about marketing, but I know I wouldn't want to be in charge of trying to convince people to spend their money on a sedan wearing a mainstream name that's aimed at upscale buyers. (autofocus.ca)