Reviews of dozens of clinical trials found use of artificial sweeteners instead of sugar resulted in weight loss of about just under 2 pounds on average (34, 35, 36). (alivebynature.com)
For many soft drinks brands there is a difficult balance to be struck between compromising taste through use of artificial sweeteners and avoiding a price increase that turns away customers. (thedrinksreport.com)
Studies also suggest long term use of artificial sweeteners leads to weight gain and chronic diseases such as diabetes, and heart disease. (functionalhealthnews.com)