As user acquisition costs continually rise and studios attempt to mimic more successful titles, Iliesiu says it's as if developers are investing in the stock market, an increasingly stressful venture. (gamesauce.biz)
Since mobile indie games now show up to 7.5 of their daily installs originating through Everyplay Replay, and with user acquisition costs rapidly increasing, this free acquisition source is becoming a significant part of indie game developers» strategy. (gamesauce.biz)
That adds up to a lot of free advertising for Glu's games — a very important element in a world where user acquisition costs are skyrocketing. (venturebeat.com)