BAT not only benefits users, but online publishers of content, who are able to cut out expensive advertising middlemen and overall fraud, in exchange or targeted user data collection — and overall, more bang for their buck. (coolwallet.io)
While the project promised users the data collection was only for research purposes, it nevertheless funneled the data to Cambridge Analytica, which had funded the development of the app to the tune of $ 800,000. (slate.com)
The company reportedly shelved its plans partly due to the public outrage caused by its poor policies in user data collection. (ibtimes.com)