The phrase "value proposition" means the unique and beneficial reasons why someone should choose a particular product, service, or company over others. It highlights the value or advantages that a business offers to its customers. Full definition
During this journey, it has created a unique value proposition of keeping the learning experiences engaging, relevant, impactful while creating high ROI for its customers. (elearningindustry.com)
In addition to creating a unique value proposition for advertisers, affiliates are on the cutting edge of content creation, mobile apps, social media, and niche marketing. (thepma.org)
These bundles are a really good value proposition for the consumer. (nintendotoday.com)