In another post, I went into great detail on this very subject, explaining how Customer Success is the new Marketing. (entrepreneur.com)
And speaking of Cisco, Robbins is one of the speakers at our Code conference in Rancho Palos Verdes, Calif., later this month, and so will be answering questions about this very subject. (recode.net)
In May of this year, MarketWatch did a story on this very subject. (bpfund.com)