Not only does that use a lot less power but it improves screen viewability in bright Ambient Lighting. (displaymate.com)
However, all publishers and advertisers can create the optimal experiences for their audiences using viewability optimizations and, in the process, earn more sustainable revenues. (entrepreneur.com)
The company and the MRC have set an 18 - month timeline for the independent auditing firm to check and accredit ad impression counts measured by Facebook, ad viewability measurements tracked by third - party firms like Moat and Integral Ad Science and two - second video views for ads bought from Facebook based on that metric. (marketingland.com)