The word "way" refers to the route or path someone or something takes to reach a destination or accomplish a goal. It can also indicate a method or manner of doing something. Full definition
You could get a different answer about their budget, or at least build the relationship for the future, in way of referrals or when they have the money to act. (entrepreneur.com)
Adding veg to baking is such a good way in make in roads into your five a day. (iheartnaptime.net)