I have hired at least five other companies over the past couple of years and spent thousands of dollars in marketing and web optimization with absolutely nothing to show for it. (webslaw.com)
... the purchase of ad words is permissible as long as the resulting sponsored links clearly are advertising based on their placement and wording, and because meta tags and hidden text are outdated forms of web optimization that are penalized by search engines and can be dealt with via existing rules prohibiting misleading forms of advertising. (slaw.ca)
Her skillset in digital marketing includes managing website / email design programs, providing SEO & PPC recommendations, and reporting analytics for web optimization. (fb101.com)