"Web searchers" refers to people who use online search engines, like Google, to find information or answers to their questions on the internet. Full definition
A release whose title and content are written with web searchers in mind has a big advantage and can help steer readers / potential supporters interested in your subject to your site, where you can capture them. (epolitics.com)
Eighty percent of the links that web searchers click on are organic not paid, so without a solid keyword strategy for organic search, a company could miss out on the vast majority of traffic. (entrepreneur.com)
They are looking for information - rich content that delivers exactly what Web searchers are seeking. (littletechgirl.com)