I hate the highly processed white rice cereal, but you can buy baby cereals made from whole grains, oatmeal, etc.. (scienceofmom.com)
Some experts also associate white rice cereal to childhood obesity because it is made of processed white flour and is high in calories. (newkidscenter.com)
Feeding your infant white rice cereal is the equivalent of feeding him sugar? (parentingsquad.com)