The phrase "younger consumers" refers to individuals who are in a younger age group, typically teenagers and young adults, who are likely to buy or use certain products or services. Full definition
The preference of young consumers for products linked to charities they support is so strong it is altering marketing strategies. (entrepreneur.com)
Experience - driven campaigns are social currency for young consumers who grew up with the ability to share things instantly. (adage.com)
Adding this younger cohort to a team not only brings in those qualities, but it also helps that team connect with younger consumers and stay up - to - date on trends. (entrepreneur.com)