Often the choice for academic markets because it allows for inset pictures, colored text, charts and graphs, etc.. (ingramspark.com)
For instance, he says, a bootstrapped Qualtrics went after the low - paying academic market because the company lacked the resources to sell to more attractive customers. (inc.com)
One of the more exciting applications for digital publishing has always been in the educational sphere, allowing instant downloads and cost - effective purchasing of digital textbooks to penetrate academic markets around the world. (goodereader.com)