This digital advertising is training ad buyers to expect lower advertising prices, instead of the traditionally higher priced ads in a print newspaper. (goodereader.com)
«Ninety - six percent of ad buyers would prefer to advertise on Instagram Stories vs. Snap Ads (4 percent), but underscoring the opportunity ahead, more than 50 percent has yet to purchase Instagram Stories ads or Snap Ads.» (cnbc.com)
By self - regulating, Facebook may be able to take the wind out of calls for new laws that apply to online ads buyer disclosure rules on TV and other traditional media ads. (techcrunch.com)