In addition to building your own brand, you should also look into forming strategic alliances with authors who share a similar audience. (stevescottsite.com)
Form alliances with other business owners, attend networking events, and keep in touch with past mentors. (realtormag.realtor.org)
Where the SNP may have more traction, in alliance with other opposition parties, is on the issues of process and scrutiny. (blog.politics.ox.ac.uk)