It is also very beneficial to send your manuscript to a named editor at the publishing house of your choice. (readersfavorite.com)
I'd never even had it before until I started working at the publishing house (where they request this cake). (browneyedbaker.com)
One positive: new technologies allow for easier, more frequent communication between writers and the many people at the publishing house who work on their books. (writerunboxed.com)