RetailNext, another analytics firm, on Sunday said it found overall shopper traffic on Black Friday fell 14 percent, but on average shopper spending rose 1.9 percent, as conversion rates were higher, with shoppers spending more once in the store. (entrepreneur.com)
While the NBA is calling its store «a Fanatics experience,» the average shopper is not going to notice the presence of Fanatics, and that's just fine by them. (fortune.com)
What that means for the average shopper is more options and better deals. (businessinsider.com)