But whilst you are dwindling in the realms of number 100 or even 1000 in the genre not even the most avid book searching geek is going to delve that far to find you. (authors.com)
Interestingly, though, the oldest readers are the most avid book consumers. (libraries.pewinternet.org)
Yet, few of its 220 million smartphone users are avid book readers. (mashable.com)