Giving employees the opportunity to become brand advocates for the company can help the company reach an extremely expansive audience. (entrepreneur.com)
With so many companies now investing in programs to empower their employees as brand advocates in social media, the number of software vendors pitching the space is increasing quickly. (socialmediagovernance.com)
You don't need to do all the marketing yourself, turn your best customers into brand advocates who will market for you. (entrepreneur.com)