It is often a company's failure to address a situation, rather than the situation itself, that causes long - term brand damage in the eyes of the public. (lawyer-monthly.com)
Getting your label right is an easy way of preventing unnecessary expense and associated brand damage, and it is also a great way of promoting your product. (foodproexh.com)
Brand damage translates directly into financial performance in most cases, and it can be estimated. (proformascreening.com)