"Brand reputation" refers to the overall opinion or perception people have about a particular brand or company. It represents how well-regarded or trusted a brand is among its customers, competitors, and the general public. Full definition
By nurturing your existing customers, you increase their lifetime value to your company — and develop a strong brand reputation in the process. (inc.com)
We bought on brand reputation and looks of car. (carsdesk.com)
Today, building a blog is the best way to build a positive brand reputation online. (outreachmama.com)