Third, to address and educate professionals on the new standards, metrics, methodologies and tools being utilized in the name of brand safety, an industry playbook is to be created. (marketingindustrynews.com)
With concerns around inappropriate content and brand safety mounting, the platform has taken a few arguably necessary and cautious steps to protect its users. (thenextweb.com)
The company expressed confidence in its response to YouTube's recent brand safety issues and touted its mobile search business (wsj.com)