"Branded merchandise" refers to products or items that have a company's logo or name on them. They are used as promotional tools to increase brand recognition and loyalty. Full definition
As for traditional retail, each location has a shop full of branded merchandise guests can purchase with cash or with tickets won at certain games. (nreionline.com)
That's what smaller phone games and other brand merchandising deals outside of games, using their IP's, are for. (n4g.com)
Reward credit card points can be used to purchase a wide range of reward products including name brand merchandise, airline tickets, entertainment, gift certificates and even cash. (creditcards.com)