The term "branding process" refers to the steps and activities that a company or individual goes through to create and establish a unique and recognizable identity for their products, services, or themselves. Full definition
I went through an intense personal branding process which pushed me to niche my client base and narrow the services I offered. (executivecareerbrand.com)
A career branding process consists of the following primary building blocks: Then; You must begin with an honest assessment of your current position. (careerdigital.com)
Let's get the personal branding process started by defining who you want to be as a person. (entrepreneur.com)