The phrase "building links" refers to the process of creating connections or relationships between different websites or web pages through hyperlinks. Full definition
So, from now on, don't think about building links with your content strategy. (audiencebloom.com)
A lot of SEO has traditionally focused around keywords: choosing keywords, creating content for keywords, building links for keywords, ranking for keywords, and tracking traffic from keywords. (blog.hubspot.com)
This is one of the classic method of building links used by many. (netotraffic.com)