Guaranteed issue companies often use celebrity endorsers or associations like AARP to market their products, but it's important to remember that AARP is not a life insurance company. (termlifeadvice.com)
Life insurance companies are balancing the increasing use of celebrity endorsers by limiting the association to short, event - led campaigns (business-standard.com)
Most celebrity endorsers will be pleased to be included in good company and those who are not celebrities will be excited to have their names printed with famous people. (bookmarketingtools.com)