I guess the issue is how to develop civilian versions? (energypost.eu)
AMERICAN MOTORS (AMC)[1955 — 1987]: AMC pioneered compacts like the Gremlin and created civilian versions of the Jeep before being taken over by Chrysler. (fortune.com)
While most of the production run went to the Japanese military, some Mega Cruisers were sold as civilian versions. (drivemag.com)