This customer - driven feedback to fuel creation of content is not new, but it hasn't been done yet on a large enough scale. (goodereader.com)
Sales enablement includes not just creation of the content, but also customization, distribution, and measurement. (inc.com)
In the current media landscape, control over distribution has become almost as important as the actual creation of content, and that has given Facebook a huge amount of power. (fortune.com)