For many soft drinks brands there is a difficult balance to be struck between compromising taste through use of artificial sweeteners and avoiding a price increase that turns away customers. (thedrinksreport.com)
The presentation will reflect how, in today's competitive market, it is essential that luxury drinks brands create their own identity that is relevant to their customers. (packagingeurope.com)
Coca - Cola's (NYSE: KO) announcement last week that it had acquired a $ 2.15 billion, 16.7 percent stake in Monster Beverage (NASDAQ: MNST) pairs the biggest soda company in the world with the biggest energy drink brand in the United States. (benzinga.com)