At the tail end of the experiment in 2010, fewer than half the city's residents had installed smart meters. (canadianbusiness.com)
Having been on separate ends of the experiment when it failed, they both pursue conflicting routes in an effort to fix the fracture. (zombiegamer.co.za)
(Once before their mood was manipulated and once after, and again at the very end of the experiment.) (businessinsider.com)