It's become part of a product's essential value proposition, and that makes it a marketing problem. (canadianbusiness.com)
I think PSU did know the critically essential value of the entire set of relevant Mann PSU emails to any independent future auditors of the PSU investigation. (climateaudit.org)
Storytelling has a clear and essential value in marketing — and no, it isn't simply meant to string customers along on some fantasy. (inc.com)