Not only will this make pursuing a partnership down the line easier, it also can't hurt to see what kind of content is working for the more established players in your industry. (brianhonigman.com)
He may be one for the future but we need a more established player in that position. (justarsenal.com)
Value stocks do not fall as much in a stock market crash because the companies are in mature industries with established players. (mystockmarketbasics.com)