The wide range puts in front of the very eyes of customers a wide area of selection: the standard the GLA features a comfort suspension, with the lowered suspension available on request (with the AMG Line or the Dynamic Handling package). (mercedesblog.com)
This gives an adversary free advertising and can have a negative impact on your own company's reputation in the eyes of customers. (entrepreneur.com)
How can I differentiate myself from my competition in the eyes of my customers? (inc.com)