It's just hard to get fully on board with a running back or guard having as much franchise value as a quarterback. (sbnation.com)
«At the core of it, we believe that the most value that you can create in an organization — an entertainment organization — is to build franchise value. (thatvideogameblog.com)
[Take - Two] creates franchise value and [releases have] to be managed deliberately. (fraghero.com)