"Full launch" refers to the complete and official introduction or release of something, such as a product, service, or project, after it has been fully developed and is ready for public use or consumption. Full definition
The platform is open to key authors and publishers right now and will be coming into full launch in the next few weeks. (goodereader.com)
When used right these types of opportunities to connect developers with players are a terrific method to improve gameplay before full launch. (gamingcypher.com)
We will continue to push weekly and monthly updates until full launch as we want to ensure that the game we release is the best version possible. (heavy.com)