However, there is a more general appeal to this movie in that it provides a rare treatment of the mentality of a serial killer. (digitalshortbread.com)
We wanted to get the message across that everything around us is magnetic and needed to find an image with general appeal. (newscientist.com)
During an economic downturn, books tailored to such narrow audiences may fare better than titles from traditional publishers that depend on a more general appeal. (nytimes.com)