The phrase "global market" refers to the worldwide network of buyers and sellers involved in the exchange of goods and services. It represents the interconnectedness of economies and businesses on a global scale. Full definition
The global strategies of our corporations have enabled them to compete effectively with Chinese, Japanese, German, and Korean manufacturers — all vigorous competitors striving to win share in global markets. (fortune.com)
This is because large companies or large caps depend on global markets for a major share of their earnings. (blog.roboadviso.com)
It also helps to demonstrate the skill of global marketing by implementing ideas in a theoretical pattern. (livewebtutors.com)