The phrase "golden ticket" means a special pass or opportunity that is rare, valuable, or highly desired. It refers to something that grants exclusive or privileged access to an event, place, or opportunity. Full definition
Although the higher price points will not be able to change the reader's favorite choice overnight, they can become golden tickets for authors to earn significantly higher, albeit selling fewer units. (bbebooksthailand.com)
«Can those with golden tickets, please line up along pitch side». (spurs-sg.org)
This makes them susceptible to the idiots who call and offer a search optimized golden ticket to online marketing success and billable hour riches (for a monthly fee!). (lawyerist.com)