Phrases with «grassroots approach»

A "grassroots approach" means starting something from the bottom or the local level, with ordinary people. It involves building support and making changes at a small scale before expanding or gaining attention from larger institutions or the government. Full definition

Sentences with «grassroots approach»

  • It will be interesting to see whether a more grassroots approach, such as LinkedIn groups, is successful. (slaw.ca)
  • Though the steady grassroots approach is one that you'll want to embrace, you can kick things up a notch with paid promotion. (smallbusinessesdoitbetter.com)
  • Once you have that base support, it is much easier to bring others on board with a more grassroots approach. (aderant.com)
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