Early planning and consistent marketing is the best way to ensure a successful holiday sales season, especially for small businesses. (rocketlawyer.com)
NEW YORK (Reuters)- Upper middle - class shoppers spooked by a whipsawing stock market and shoppers waiting till the last minute for the best deals could result in the weakest U.S. holiday sales season for retailers since the recession, AlixPartners said. (reuters.com)
Holiday shoppers are becoming increasingly nocturnal, according to Google, with one - third of all shopping - related searches now occurring between the hours of 10 p.m. and 4 a.m. Amid the hustle and bustle of an exhilarating holiday sales season, it's critical for businesses to tap into evolving consumer habits. (entrepreneur.com)