The phrase "idea stage" refers to the early starting point of a plan or concept. It is when someone has come up with an idea but hasn't started to take any action or make it happen yet. Full definition
Where do you get your ideas from, and what's your process for moving them from idea stage to where you're actually writing? (russellblake.com)
I find that this type offers the most value to new entrepreneurs or startups in the early idea stage. (entrepreneur.com)
Loan amounts are also based on the maturity of your business, with idea stage businesses receiving less money than operational, revenue - generating companies. (valuepenguin.com)